Case Study: A Successful OEM Partnership

Choosing an Original Equipment Manufacturer (OEM) supply partner is an important decision for any business. There are several factors to consider when entering into a partnership, such as the expertise, manufacturing capabilities, and reliability of the potential partner, as well as branding considerations and product quality standards. This article discusses how we partnered with a Brazilian company to help them expand their product portfolio to include liquid handling tools.

Growing Their Product Line

We recently partnered with a wholesale laboratory products company located in Brazil. Based on their experience with wholesale laboratory distribution, they envisioned a strong company carrying an equally strong brand, bringing reasonably priced quality products and services to the market. Their focus is selling to Brazilian companies that supply lab products to customers in research, education, quality control, pharmaceutical, chemical, and food industries.

The company has recently expanded its product portfolio to include manual liquid handling tools. "We had past experience with liquid handling products distribution, and we knew that would be an important line of products in our portfolio," says the company's Supply Chain Director.

Choosing a Partner

Drawing on that experience, and after thorough research, they decided to partner with Gilson under a private label arrangement for their liquid handling tools. "Gilson, in our opinion, is the most important liquid handling company. We always consider the best possible products to add to our line, as long as we can keep the partner's expectations aligned with our own. When we had the opportunity to work with Gilson, we knew that we would be bringing a great addition to our portfolio with state-of-the-art products and a solid partner."

When we had the opportunity to work with Gilson, we knew that we would be bringing a great addition to our portfolio with state-of-the-art products and a solid partner

- Supply Chain Director, Gilson OEM Partner

Entering the Market

While the decision to offer private label liquid handling tools presented some challenges, such as introducing a brand that is not commonly known by the market, their decision to offer private label products was based on "the concept that, with given effort and time, we could raise brand awareness through a great portfolio and great service, and that we could solely control the decisions and future of our line of products. By having a comprehensive portfolio, based on quality, reasonable pricing, and the best service in our field, it is just a matter of time before we become widely known."

A Successful Partnership

Their experience working with the Gilson OEM team has been positive. According to the company, "Gilson has been a good and stable partner for us. The contracts, minimum order quantities, general business clauses, and delivery times are fair. Gilson is a solid company with clear rules, is well managed, and offers state-of-the-art products."

Why Partner with Gilson?

As your OEM partner, we can provide the highest quality manual or automated liquid handling tools that can add value to your product line. We'll take the time to fully understand your goals and work with you to develop a personalized solution to bring your idea to market.

You'll benefit from the extensive experience, expertise, and problem-solving capabilities of our dedicated team of professionals who specialize in the development and production of branded products. We'll work closely with you to ensure your products' technical performance, quality, and logistics meet your requirements. Their goal is to help you deliver the highest quality product to your customers.

Our Account Managers can help you align your company vision with product offerings that can be customized to build your brand and increase your recognition in the market. They are readily available to answer questions and address any concerns you have and will continue to offer advice and support when you need it.

We aim to build solid and long-term relationships to help our partners achieve their goals and succeed.

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Contact us to learn more about our OEM partnership options and get your idea to market faster, with lower costs, and with a partner, you can trust.

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